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Marketing Manager

Marketing Manager

We are now seeking to recruit a Manager to lead our Marketing Department, to be based in our Dublin office or at the brewery in Bagenalstown, Co. Carlow.

Job Description

Duties to include:

  • Lead our marketing team and marketing activities
  • Develop overall marketing plan and strategy for the company in line with company objectives
  • Translating brand strategies into brand plans, brand positioning, marketing plans and go-to-market strategies, which can be implemented across all departments.
  • Seek out new marketing opportunities that fit our brands to maximise all opportunities for growth.
  • Review the marketing activities for the past year in planning ahead for 2019
  • Liaise with the FC on developing and managing the Marketing budget
  • Identify and negotiate participation in festivals and other events (focus on music and arts)
  • Plan and execute event activations
  • Planning and activation of new product launches
  • Implementing digital strategy. Review digital and online presence and update strategy and materials as needed
  • PR (in association with external agency – Sound PR)
  • Manage the marketing team as it stands today and help build the team as required
  • Liaise with Sales team on planned actions and implementation, especially seasonals campaigns (e.g. Halloween, St Patrick’s, summer program, …)
  • Branding and activation for customer trade days and other exhibitions
  • Planning and managing specific marketing campaigns for brands (including partner brands). Liaise with partner brand marketing teams for planning and support
  • Creation and publication of all marketing material, merchandise, company presentations and POS (working with internal graphic designer and external as required)
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Championing our brands internally making sure all elements of the company understand the brand and its goals in our portfolio.
  • Monitor, measure and reporting


The ideal candidate should have degree level qualification (or equivalent) and minimum of five years’ experience in a FMCG marketing role, be an efficient communicator with a proven track record of achievement.

Salary commensurate to experience and aptitude.

Applications to jobs@carlowbrewing.com and citing “Marketing Manager” in subject field.